top of page

KATIE PRCHLIK

Katie Prchlik is an assistant director of marketing and promotions at Utah State University Athletics. She graduated from the University of Michigan with a bachelor's degree in communications and history in 2015. Katie is the co-founder of the #YPSportsChat Twitter chat. Katie has been a mentor to me since I was in high school. As she has moved around after graduating college, Katie and I have stayed in touch about our lives, careers and goals. Katie constantly seeks opportunities to grow in her field and is a great example of a "Young Professional" in sports.

Q: How long have you been working in the sports field?

It’ll be five years in May including my internship with Michigan.

 

Q: When did you decide that you wanted to work in the sports field?

Somewhere in between my first year with the marketing internship at Michigan and my senior year (of college), which was the second year of the internship.

 

Q: What made you apply for the marketing internship to begin with?

I've always had unique fan experiences growing up because my dad worked for Kraft who was partnered with Starbucks for awhile and the Starbucks CEO owned the WNBA team in Seattle. I never really had a normal fan experience growing up. I was so used to first row or second row seating. When I was growing up outside of Seattle, there was a man who started a basketball clinic and it brought players from the (Seattle) Storm and coaches from the University of Washington. I got to meet people who normally you don't get to meet. My experience growing up as a fan was always really good and I had great memories from it. When I got involved with the student section at Michigan and had a friend doing the (marketing) internship before I started, I saw that I could have similar impacts on kids and fans' experiences at games. I wanted to be part of it.

 

Q: What is your best memory working in sports?

I have one from each place (that I've worked).

 At Michigan, my junior or senior year, we had women's basketball against Ohio State as the one event we had to heavily promote. The goal was to target students and increase student attendance. The student average attendance, not including the band, was maybe five to ten. We targeted the different student sections on campus and we targeted club sports. With the student sections, we did a halftime basketball game to declare the best student section with a little trophy. We also did H.A.I.L points so you checked in with your student section name as the code to get additional points. We had a $500 budget, which for a single game, after working at other schools, is crazy to think about. We split the club sports teams into small rosters and large rosters. The team that had the largest percentage of their roster check in in their category got a check for $200, since they have to fundraise to pay for tournaments etc. so we thought that would appeal to them. Our attendance, I don't remember the exact number, was like 400% increase. That meant a lot because I think the women's basketball team deserves a better student section. Even if it was just for that one game, they got to experience that atmosphere. That was my favorite memory at Michigan.

 

Please reload

"At McNeese, I enjoyed restarting the kids club."

At McNeese, I enjoyed restarting the kids club. Our biggest event was a birthday party for our mascot during a double-header weekend. Pre-game we had a make-a-birthday-card station, coloring pages and a high-five tunnel. At halftime we did a pizza party and in between the two games we did pictures with our mascot and sponsor's mascots, who were there as our mascot’s friends. At halftime of the second game we did birthday cake and sang to him. That was probably my favorite thing at McNeese. Just having to restart it all and even though it was a smaller group with membership somewhere around 100, with about 25 kids, seeing how excited and experience to them was made it all worth it.

 

Here, at Utah State, my favorite memory is the elementary day game. The first year, like 2,500 kids came. This past offseason, they said they didn't know if we were going to have the elementary day game because our schedules were not looking like it would be possible to have one. Until mid-late August there was no chance of having one. I found out at the end of August that they had gotten one of the in-state schools that we were playing to move the date and time so that we could have an elementary day game. This time, we had like two and a half months to let schools know and get people to come. Up until a few days before the game, it was not going to come even close to the attendance number of the first year. A day or two before it sounded like it was going to be a little bit over the previous attendance number, but not drastically. It ended up being almost 1,000 more people. The women's basketball players loved it because they had energy to feed off the whole time. Yes, it's screaming children, and that stays in your head for a really long time but they don't usually get a crowd like that. Being able to have at least one game where it was such a great atmosphere for them was great.

 

Q: How did you become comfortable working in a male-dominated industry?

My situation is kind of weird because at Michigan it was a male-dominated department with Whitney (Tarver) as the only female. Intern-wise, it was pretty even, if not more girls. I knew it was a male industry but it never fully sank in for me when I was starting. I've moved all around the country growing up and have made friends super easy so I don't think it necessarily was as obvious to me because I just talk to everybody. I am an outgoing person so it didn't really sink in at Michigan.

At McNeese, the only time that it was obvious to me in a negative way was when I was working in the ticket office. None of my coworkers were around and I was sitting at the ticket window. It was one the first week or so at my new job. A fan who was a season ticket holder and a regular at all our sporting events, was like "oh, you're new."

I told him and his wife, "yeah, I just moved from Michigan."

He asked, "oh what made you come down here?"

I told him it was the job. The culture in Louisiana, where I lived seemed to be that young people are usually in a very serious relationship or married by their early 20s. So he asked if I was chasing after a guy or getting away from a relationship. I told him no and that I just wanted to work in sports and that usually involves moving to a job, that's just what you have to do.

 

It is also obvious that it's a male-dominated industry because I only have a handful of females in my specific field of marketing that I look up to as mentors because all of my bosses have been males. I know that it's male-dominated but I’m seeing a lot of departments, especially marketing, moving to be more balanced.

 

Q: Share a piece of advice you would give yourself when you were just starting out.

Being at a power five was great and I loved that experience but I think you're not always as exposed to the different areas in athletics. Responsibilities are also different because staffing sizes are different. The only way to get exposed to those other areas is either being more observant or talking to people in the other departments to see if those are areas that might interest you. I really think if I had known as an undergrad about how beneficial Twitter can be for networking whether it's through Twitter chats or just interacting with other people in the industry who do what you want to do or are at your level. The sooner you realize how beneficial Twitter is to your networking skills and development, I think it helps you a lot more in the long run.

 

Q: How do you find a work life balance?

That was definitely something that I struggled with at McNeese because a smaller staff means that you're doing a lot more. I don't know if I have that balance completely now, either. I know people in the industry who, when they're home, don't do anything sports-related. Sports have always been such a big part of my life that I don't cut out watching sports for fun because then I'd go crazy. But I think it's finding either an activity or hobby -- something that you can do even in limited time -- and just making it part of your routine when you're not in a crazy season so that it's built in and you're used to it when the crossover seasons happen. You're not always going to have that time every day but just trying to keep it in a regular routine so that it's built in and a habit is what I would say.

 

Q: What is a good way to set yourself apart from others?

I think being active on social media in a professional way, not only to highlight your professional accomplishments, but being active and contributing to the industry on social media to get your name out there helps. I'm not saying that's the only thing because there's so many factors that go into it. I think it's either taking something in your job that’s related to the industry and exceeding expectations with it and building it or doing something outside of your job that shows your interest and passion in the industry whether that's specifically related to your job or not.

Katie at the NCAA Emerging Leaders Seminar

Q: You've started a Twitter chat in the past couple of years. Can you talk about the experience with running and managing that?

It started because I saw my boss at the time participating in the small college athletics Twitter chat and I didn't know what it was, I just saw the hashtag being used over and over again. I was like, oh, I wonder what this is? I checked it out and started following it and joining it. It was really geared towards people who had a few years in the industry and specific experiences. I thought it was great because I was meeting all of these people but I couldn't fully participate and contribute to the conversation. Around the time I was doing this, I also got accepted to the Emerging Leaders seminar with the NCAA. At the time, I was thinking that there's at least 200 graduate assistants and entry level people just starting out in the industry -- there's an audience. They may not be on Twitter and they may not know about Twitter chats but there's a potential audience that would benefit from having a chat that was more entry-level focused.

 

I had a friend at the time who I was talking to about it and we started it together. With jobs and everything, they weren't able to continue. After a few months of doing it by myself, I was like I need to create something so that I don't have to create four topics per month because there's only so much that you can talk about and not repeat exactly the same things. So I came up with there being "current topics" for the first Tuesday of the month, Potluck topic for the third Tuesday of the month where people submit any questions they’d like to ask the #YPSportsChat community, and if there's five Tuesdays, repeat questions from a mixture of previous chats. It made it so I only had to create two topics instead of four. I'm still creating the questions for current topics but it is a lot easier to just google what's happening and follow what's happening on Twitter and be like "oh, I'll send myself a DM about this." It's just easier to only fully come up with two topics and questions for it twice a month instead of four or five times.

 

Now that it's just me, everyone says that I should really add another person but it's really hard when you start something and do things a certain way to let someone else join and do it differently with their spin on it. With that being said, I have at least a handful or so of people when I'm brainstorming who I ask for advice. If I'm short questions, I'll send people what I currently have and ask what I'm missing. 

 

If I was starting a chat now, I don't think I could do it by myself just because I wouldn't be as familiar and it wouldn't be as much of a secondhand nature thing to me. I really didn’t expect it to grow as fast as it did and have as many participants on a weekly basis as it does.

 

Q: What would you rate the level of importance of getting a master's in the sports field?

I think in almost every department, pro sports are different though, so I can really only speak to college, it's becoming more and more necessary. It doesn't necessarily need to be from a certain program or a certain field, it's more just having that paper to stay comparable to other people. I think certain departments may need that master's sooner than others based on their job requirements. I think college athletics is starting to make it seem like if you don't have it, you're not going to get hired. But I think to a certain extent, your work experience can match having a master's. I don’t think you're going to become an athletic director at most power five schools now if you don't have it, but I think you can get to a certain level position-wise before it is absolutely necessary.

bottom of page